Recent Work
-
Safety Harbor Optical
-
Casual Caress
-
Marktech Optoelectronics
-
Jumper Bean
-
Optrans America
-
Rulu New York
SAFETY HARBOR OPTICAL
This 15-year-old optometric private practice combines cutting-edge industry technology with a small business hometown, friendly feel. Knowledgeable and caring staff is at its core.
The objective. Convey the spark of technology and hometown warmth to this fast-growing practice, and achieve next financial goal.
Unrivaled results. With a complete advertising and marketing overhaul, Safety Harbor Optical continues record-setting growth, outpacing the competitors. The custom site has received rave reviews from the optometric community and clientele.
- + brand identity
- + responsive website design
- + custom web development
- + photography / videography
- + print collateral
- + business system
- + social media
- + public relations
- + merchandising
Casual Caress
An e-commerce business, Casual Caress approaches modern intimacy products in a sophisticated yet fun way.
The objective. Target couples age 25-45 with a strong web presence and ads to create an approachable brand image.
Unrivaled results. Online sales exceed quarterly and annual company goals.
- + creative direction
- + custom website design
- + product photography
- + ads
MARKTECH OPTOELECTRONICS
Marktech, a global leader supplying optoelectronic components and solutions, required a custom web application to match its high-tech business.
The objective. A custom web application became necessary to handle the volumes of data required by engineers to design and build custom optoelectronic solutions. Marktech’s goal was to expand their customer base—worldwide—by providing data-driven information and resources to engineers.
Global Growth Multi-faceted
website, supported by a comprehensive web application has enabled Marktech to exceed expectations and reach in Europe, Asia, and worldwide. Marktech continues to be recognized as an industry leader and attracting attention at international trade shows. Distribution of Plume’s comprehensive, design-laden brochure has been targeted to industry engineers and customers.
- + custom web application
- + brochure
- + product/data promos
JUMPER BEAN DAYCARE
Jumper Bean is a new daycare operation with a focus on small, close-knit groups of children and an emphasis on outdoor exercise, organic nutrition, and early learning.
The objective. Gain new enrollments in a heavily saturated, local daycare market.
Successful Outcome. Through website launch, print distribution, Facebook, and media coverage, Jumper Bean’s concept of healthy living at an early age, set them apart from the rest. Jumper Bean’s opening day was hugely successful with at-capacity registrations.
- + brand identity
- + custom website design
- + custom web development
- + photography
- + media relations
OPTRANS AMERICA
Optrans America specializes in the research, development and manufacturing of high-end,
custom-designed optoelectronic devices and systems.
The objective. Operating within the globally recognized Optrans Corporation, market Optrans America to both New York’s Tech Valley and domestic market.
Expansion. Visibility in the United States market has grown via website presence and sleek brochure. Optrans America continues to expand by offering custom solutions to an in-demand, niche market.
- + rebranding
- + custom website design
- + custom development
- + signage
- + brochure (english/japanese)
RULU NEW YORK
Born out of love for fashion, and a passion for New York City, Plume made the decision to start their own upscale fashion boutique, RuLu New York. We became our fashion client.
The objective. Build a new brand—ground up—and attract local, regional, and national customers through creative marketing and become a viable competitor in the fashion industry.
Lucrative marketing. Through a collaborative of trunk shows, pop-up boutiques, and an aggressive web presence, RuLu proved that an
e-commerce boutique could be successful when offering a typically hands-on, high-end, custom product without the initial expense of opening a bricks and mortar boutique.
- + brand identity
- + custom website design
- + custom development
- + photography
- + social media
- + public relations
Why Plume?
Brooklyn in the 1970s was the center of my universe. The Yankees were winning, hot bagels were the best, riding our bikes to Marine Park, and the D train into the city . . . oh, the stories I could tell.
My name is Deb Hollander, and I am Principal of Plume.
I earned my Journalism and English degree, always a passion for writing. Fiercely independent, I opened my public relations and marketing firm in 1993.
Quality vs quantity is my standard. My dad was all about education—my mom, all about fashion—and the upbringing of "less is more" is in my DNA. The minimalist in me clearly resonates through my success as a boutique marketing agency.
Most believe all marketing firms are created equal. Each offers a menu of services with price points that usually scare the heck out of you. In the end, they deliver your final product and you are happy as can be, but are you? Have they told your story?
Plume is comprised of a small group of talented creatives—designers, developers, copywriters and photographers.
We thrive on the excitement of the challenge. We find inspiration on the road less traveled. Our concepts are compelling and our visuals are stunning. Our work is honest, clear and concise. Our creativity is as fresh as your first cup of morning café. Our pricing is fair and customer service is stellar.
But where we are truly unique, is in our approach. We do more than make pretty logos and fancy websites—we dig deep for our clients, we use design, words and imagery to tell your brand's story. And by doing so, we connect with your target audience, which means we get results that drive your business.
Just as I have my story, so does Plume. Everyone has a tale to tell—your business has one, too.